Soup goes portable: with Soup at Hand, consumers can take soup to places it has never been before. (New Product Profile).(Campbell Soup Co)

Stagnito's New Products Magazine, November, 2002 by Dahm, Lori

Who says soup needs to be consumed at home? For that matter, who says soup needs to be eaten with a spoon?

Campbell Soup Co., Camden, N.J., has broken the soup barrier with the company's new Soup at Hand product line: soup designed for on-the-go consumption.

With new Soup at Hand, both the package and the product have been optimized for convenience. The ready-to-serve soup is packaged in a 10.75-ounce container that can go directly from the microwave to being hand-held thanks to its foam insulation layer. The package was designed to fit comfortably in one hand and conveniently fits inside a car cupholder -- so the soup can be sipped single-handedly while consumers are on-the-go.

And the soup itself -- initially introduced in four varieties --...

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