Food Industry
Industry: Email Alert RSS FeedDiageo plc. (Foodservice: Briefs).(Is dropping price of Burger King Whopper)(Brief Article)
Stagnito's New Products Magazine, November, 2002
Burger King owner Diageo plc, London, announced that it is dropping the price of the Whopper, the restaurant's flagship sandwich, from $2.19 to $0.99 for a limited time. The move comes amid a price war with rival fast food restaurants.
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