Going bananas: how the newest cheerios introduction gives consumers exactly what they want.(New Product Profile )(General Mills's new Strawberry Banana Berry Burst Cheerios )

Stagnito's New Products Magazine, February, 2004 by Dahm, Lori

The most recent cereal introduction from General Mills, Minneapolis, Minn., delivers ultimate convenience in a breakfast bowl by allowing consumers to continue eating Cheerios as they have been for decades.

Sound confusing?

That's because new Strawberry Banana Berry Burst Cheerios contains real bananas and real strawberries, the fruits that most consumers have been slicing onto their Cheerios for years. As the first ready-to-eat cereal with real banana slices, Strawberry Banana Berry Burst Cheerios is the direct result of recognizing an existing consumer eating preference and then creating a product that fulfills that need.

While the simplicity of the natural fruit combination sounds straightforward, the actual development presented a...

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