Survey says, packaging pays off.(Market Research & Data)(survey sponsored by DuPont and conducted by Ipsos Public Affairs)(Brief Article)

Stagnito's New Products Magazine, November, 2005

Nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness, according to a new survey sponsored by DuPont and conducted by Ipsos Public Affairs. The survey queried 1,172 U.S. consumers in order to identify their food purchasing attitudes and behavior and found that freshness, along with taste, is a top concern for consumers when purchasing food--beating out price, convenience and brand. More than half of U.S. consumers (60 percent) ranked taste or freshness as the most important factor when purchasing food.

"In the land of 'convenience is king' where fast food restaurants and ATMs prevail, U.S. consumers are demanding freshness as well as convenience in their food," Donna...

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