Diet spending is up, but waists are out.(economic aspects of diet foods)

Stagnito's New Products Magazine, March, 2006

American consumers will spend $177 per capita on diet products by 2009, compared with $154 in 2004, a gain of 2.7 percent annually, according to research from Datamonitor. But the diet food and beverage market is expected to grow nearly 20 percent, from $45 billion in 2004 to $54 billion in 2009, according Datamonitor's "Overweight Consumers and the Future of Food and Drinks" report.

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"The United States has by far the highest proportion of overweight and severely overweight consumers," John Band, consumer markets analysts at Datamonitor and author of the report, said in a statement.

Dairy, sweets lose fat

Low-fat dairy products accounted for almost 40 percent of consumers' spending on diet foods and beverages...

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