Food Industry
Industry: Email Alert RSS FeedComplex confections: lines blur as marketers offer more and less in sweets.(STATE OF THE INDUSTRY: Confections)
Stagnito's New Products Magazine, September, 2007 by Holleran, Joan
An unscientific consumer poll reveals that consumers don't think "confections" or "candy" when asked to name "health and wellness" foods. It's a sure bet that results would be the same in a scientific poll. Candy might be good for the soul, but teeth, blood sugar, waistlines? No way.
Still, the category that conjures fun and indulgence hasn't ignored health. In fact, there are certain elements in the confectionery category that are boldly declaring health and wellness.
New product growth is robust in the confectionery category. New candy product totals for the year ended June 2007 were 3,500, according to Mintel's Global New Product Database, up from 2,403 for the same period in 2006. More than 38 percent (1,342) of new product confectionery launches...
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