Calls that Count: The role of personal communication in client retention. (Marketing).

"The sale merely consummates the courtship. Then the marriage begins. How good the marriage is depends on how well the relationship is managed by the seller." -- Theodore Levitt, former editor of the Harvard Business Review

Whatever your business, there's always someone out there who can promise to do more, vow to do better, assure it will be done faster or guarantee to do it cheaper just to get the deal. Through a barrage of advertising, public relations, direct mail, blast fax and on-line solicitations, the competition to steal your best customers has never been ...

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