AT&T Wireless, Sprint PCS and T-Mobile could lose business market share to LNP.(Market Intelligence)
2.5G-3G, October, 2003
Still chasing sustainable profitability, wireless carriers have one more thing to worry about: losing market share in key growth segments. According to recent research from In-Stat/MDR, provider rankings in various market segments may shift after the introduction of Local Number Portability (LNP) in November, particularly in the enterprise (firms with 1000 employees) and small business (firms with 5 to 99 employees) markets, where LNP may have the most impact on chum. The high-tech market research firm finds that LNP could cause some providers' churn rates to skyrocket in these segments over the next 12 months if they fail to improve retention programs. The providers with most to lose are those with the greatest share: AT&T Wireless, ranked #1 in the enterprise and #2...
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