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AOL and Mark Burnett Productions partner with the CBS Television Network to bring GOLD RUSH--the groundbreaking online reality game--to life.(SERVICES)
Internet Business Newsletter, May, 2006
In a groundbreaking online, offline, and on-air partnership, Emmy Award-winners AOL and Mark Burnett announce a unique partnership with CBS to bring the online reality game GOLD RUSH to life.
GOLD RUSH begins as 13 armored trucks laden with gold head off into the darkness, their caches about to be hidden somewhere in America. 12 of these trucks contain $100,000 in solid gold and the 13th, $1 million dollars in solid gold. Together, over $2 million in solid gold is up for grabs.
But this is not a television show; this is a real-life cross-platform media event where each week new clues will be found within CBS television programs, sponsor commercials, the AOL.com Web site, and other media properties. After identifying and combining the clues, real-life...
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