Pantone and ColorVision offer economical entry-level color calibration: color management tools aid newcomers to computer printmaking.

Digital Imaging Digest, September, 2004 by DeBat, Alfred

Pantone Inc., Carlstadt, N.J. (www. pantone.com), and ColorVision Inc., Lawrenceville, N.J. (www.colorvision. com), are marketing a suite of color management tools directed toward consumers, amateur hobbyists, photographers, graphic designers, and digital artists, who are not color experts.

Pioneering companies in professional color matching and acquisition, Pantone and ColorVision don't want to confuse individuals, who are new to computer graphic color adjustments, with overly complex pro concepts, such as "color management systems." Therefore, the promotional material and product box blurbs speak of "Produce stunning photos just like the Pros," "Color Correct Your Monitor for great digital...