The eBay way: auction site provides complementary sales channel for retailers, manufacturers. (Photo & Digital Retailing).(Statistical Data Included)
Photo Marketing, June, 2002 by Beer, Ken
Gregg Eyman has been buying and selling on eBay Inc., San Jose, Calif., since about 1997, beginning with, like most individuals on the auction site at that time, collectible items--in his case, camera equipment. He had so much success trading collectible and classic cameras in the early days of eBay, that after opening Linden Hills Photo, Minneapolis, Minn., in June 2001, he decided to try selling some of his retail store's products through that channel. Linden Hills Photo began selling cameras, bags and tripods on eBay in February.
"It's a nice windfall, an opportunity we wouldn't have in our Minneapolis area. Not enough people come walking into my location wanting to buy tripods. That market wouldn't avail itself to me if it weren't for eBay," says Eyman,...
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