Going digital--but not too fast; exciting customers about digital while retaining roll count is key to success for Bay Photo Lab. (Profile)(Cover Story).(Larry Abitbol of Bay Photo Lab, Soquel, CA)(Company Business and Marketing)(Brief Article)
Photo Marketing, August, 2002 by Thall, Larry
Answer: Not if your kids need shoes. Question: Should lab owners sink all their available capital into digital equipment, extra square footage and additional employee training, though it's traditional roll count that still pays the bills?
Answer: Great employees, knowledge, talent and infallible gut feelings. Question: What's needed for surefire success?
Rarely does real life imitate a television game show, yet the Double Jeopardy! round of that familiar game-show program does seem an apt metaphor for the situation now confronting Larry Abitbol, owner and founder of Bay Photo Lab, Soquel, Calif.
As the photo industry marches toward an all-digital paradigm, many lab owners today worry about the best time to replace their optical equipment with...
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