Cross promoting gets hip during the holidays.(Newsline)(Brief Article)
Photo Marketing, February, 2006 by Duiser, Beth
Marketing promotions for the holidays got creative this year, combining pets, teeth, clothing, and photos.
Online photo service Shutterfly, Redwood City, Calif., teamed up with PETCO.com for its "Cutest Holiday Pet Photo Competition" in December. Participants in the "Cutest Holiday Pet Photo Contest" had an opportunity to win a one-year supply of pet food and PETCO gift cards.
Shutterfly also partnered with white smile provider Crest Whitestrips Premium for the "Crest Holiday Smiles" photo contest. The grand prize package included a family vacation, a Canon PowerShot SD200 digital camera, a $75 Shutterfly gift card, and a box of Crest Whitestrips.
Khaki-wearing Gap lovers got a taste of Kodak this Christmas. During the holidays, the Gap...
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