Duracell Inc., Bethel, Conn., announced a multi-year marketing and promotional agreement with NASCAR.(Industry notes)(NASCAR NEXTEL Cup driver Kevin Harvick will also partner with Duracell)(Brief Article)

Photo Marketing Newsline, March, 2004

Duracell Inc., Bethel, Conn., announced a multi-year marketing and promotional agreement with NASCAR, where Duracell becomes the Official Status Sponsor and the "official alkaline battery" of NASCAR. Duracell will also partner with NASCAR NEXTEL Cup driver Kevin Harvick and become an Associate Sponsor of the Richard Childress Racing's No. 29 Team.

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