Consumers ready for wireless Location-based Services.(COMMERCIAL MARKET)(Brief Article)

Microwave Journal, January, 2005

Location-based Services (LBS) in the US wireless consumer market may finally be poised to realize their long-hyped potential, according to In-Stat/MDR. With Enhanced 911 capabilities deployed in many areas and a fast-growing base of subscribers owning location-capable handsets, wireless operators are beginning to turn their attention to addressing the significant market potential for commercial LBS, the high tech research firm says.

2005 will be a banner year for carrier deployments of LBS, driven initially by the integration of location capabilities into existing services such as mobile web browsing, information applications and directory assistance. In 2006 and beyond, as the market grows, consumers will begin to see more advanced LBS applications such as...

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