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Industry: Email Alert RSS FeedInnovation will drive higher power amplifier ASPs.(Average Selling Prices)(Brief Article)
Microwave Journal, April, 2005
Due to intense vendor price competition and cellular operator negotiating clout, the power amplifier segment of both cellular infrastructure markets and handset markets has seen falling average selling prices (ASP) over the last several years, especially in the more mature markets such as GSM.
But with the advent of new standards such as EDGE and 3G, which require going back to the drawing board to meet increased linearity requirements, there should be a rise in power amplifier ASP, according to ABI Research. Alan Varghese, the firm's principal analyst of semiconductor research, points out that vendors are using innovative methods that include adaptive pre-distortion and switching amplifier techniques (among others) to increase efficiency without sacrificing...
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