DOMINO'S PIZZA (DOM).

Investors Chronicle, February, 2004

216p - aim: pizza delivery - Continued store expansion and a flat cost base remain the cornerstone of success at Domino's Pizza. Put simply, this is the main reason why its share price has risen more than sixfold since the end of 2000, with sales more than doubling during the same period. Strong management and an effective business plan have combined well and, with further expansion expected, it's still an attractive investment.

Trading over Christmas often gives a few clues as to how the company is performing. So, the fact that unit sales for its stores hit an all-time record in the penultimate week of the financial year bodes well. Meanwhile, having met its target to open 50 new stores in 2003, compared with 34 in the previous year, the group now has 318...

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