DOMINO'S PIZZA (DOM).

Investors Chronicle, July, 2004

Domino's Pizza continues to provide a tasty treat for investors. Once again, it has beaten expectations. In response, analysts have upgraded their forecasts. They now believe Domino's will achieve adjusted pre-tax profits of GBP8.8m and EPS of 12.5p.

The key to the company's success lies in its fixed cost base and ongoing new store openings. This operational leverage led to an 18.8 per cent increase in system sales and an impressive 41.5 per cent rise in profits.

Despite England's disappointing exit from Euro 2004, the tournament gave Domino's a boost as large numbers of football fans chose pizza to accompany their beer. But the biggest nights for business were the night when the last ever episode of Friends was aired and the first night of this...

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