Manufacturing Industry
The proof is in the package: new metallized film replaces foil and provides more benefits and advantages, including improved brand equity and production savings.(TECH REPORT)
Flexible Packaging, July, 2006 by O'Neill, Brendan
Significant developments in packaging film technology recently prompted Unilever Foods' North American Savory Division to rethink the traditional construction of its packaging for its biggest brands-Knorr and Lipton. The company decided to replace the foil in the Paper-Polyethylene-Foil-Polyethylene (PPFP) packages with a technologically-advanced, thin, barrier metallized biaxially-oriented polypropylene (BOPP) film. The 'drop-in film replacement,' manufactured by Toray Plastics (America), Inc., has enabled the Savory Division to achieve greater barrier stability and produce a better consumer product that upholds the company's mission to add vitality to life. The change has also allowed Unilever to improve brand equity, create an aesthetically superior package, and gain...
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