Paul McCartney Song Featured in New Lexus Hybrid SUV Ad.

Electric and Hybrid Vehicles Today, September, 2005

Lexus recently announced the debut of a 30-second television spot for its hybrid electric RX 400h SUV that includes music from Paul McCartney's new CD.

According to Lexus, the ad, which features the single "Fine Line" from McCartney's "Chaos and Creation in the Backyard" album, is one of a number of marketing communications extensions of the company's sponsorship of the musician's "US" Tour.

"It's good to be involved with a company that sees the value of an environmentally conscious product," said McCartney.

Lexus has also announced the donation of the Paul McCartney Signature Edition Lexus RX 400h to the Adopt-a-Minefield charity, which will award the commemorative vehicle to the winner of an online fundraising sweepstakes, details of which...

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