Manufacturing Industry
Superior announces wheel supply program with Subaru
Modern Casting, May, 2006
Superior Industries International Inc., Van Nuys, Calif., announced that it has been awarded a contract to supply 17-in. aluminum wheels for the 2007 Subaru. This is a new program for Superior.
"This program represents a significant increase in our volume with Subaru and is our first contract win for this popular Subaru model. We are pleased to expand our relationship with Subaru," said President and CEO Steven Borick.
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Borick added, "This is the latest success in our effort to grow our business with OEMs in Asia, which is a primary strategic objective for Superior. As we have anticipated for some time, intense competitive pressure in the global automotive industry is now beginning to create new opportunities for suppliers who successfully adapt to today's environment. This contract win shows that our strategy to use our financial and management resources to reduce costs, increase automation and rationalize our global manufacturing capacity is positioning Superior to take advantage of these opportunities."
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