Heinz Launch Latest Additions.(H.J. Heinz Co.)(Brief Article)

Food Trade Review, November, 2000

Heinz, tel:020 7298 6514, are capitalising on the success of Aunt Bessie's Crispy Roast Potatoes by further segmenting the frozen potato sector with the launch of Aunt Bessie's Tidgy Roasties and Aunt Bessie's Bubble & Squeak. Aunt Bessie's Tidgy Roasties offers a fun version of Aunt Bessie's Crispy Roast Potatoes. Bite-size nuggets of real potato with crispy outer and fluffy potato inner offer good, staple food in a convenient, easy cook format.

Aunt Bessie's Bubble & Squeak is made with real mashed potato, cabbage and spring greens, offering a traditional 'homemade recipe in a convenient frozen format that provides an ideal main meal accompaniment for all the family.

In addition Heinz have also launched four new beans and pasta ranges, Cheezy Beans,...

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