Food Industry
Industry: Email Alert RSS FeedWeight Watchers from Heinz new products offer maximum quality and taste. (Products & Packs).(WW Group Inc. product introduction)(Brief Article)
Food Trade Review, November, 2002
Weight Watchers from Heinz is launching a number of new initiatives this autumn. Three exciting new recipes are being added to the frozen ready meals range, there are two new pizza varieties and two new indulgent desserts.
In frozen ready meals, Weight Watchers from Heinz is introducing Five Cheese Ravioli in Sundried Tomato Sauce, Chicken Byriani, and Hoki in White Wine and Lemon Sauce served with Herb Coated Potatoes. "Our consumer research demonstrates that these dishes have highly motivating recipe appeal and excellent product delivery," explains Matthew Cullum, Senior Brand Manager.
Three new frozen ready meals in the range are based on modem and 'slightly different' recipes, all of which, says Cullum, deliver on taste. "Except for the Hoki...
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