Food Industry
Industry: Email Alert RSS FeedA Russian revolution.(packaging equipment)(RPC Bebo Polska's new polypropylene tub)(Brief Article)
Food Trade Review, December, 2003
A new custom-designed margarine tub for Russia is one of several current initiatives from RPC Bebo Polska. whose three sites in Poznan, Piaseczno and Kruszwica are continuing to make successful inroads into the expanding Eastern European food industry.
The innovative design for the new polypropylene tub for recently developed Russian brand Vkusnaja Poczta features an illustration of an envelope, with a yellow background and red lettering. The meaning of the product name is "delicious mail". The marketing concept of a letter is an interesting and original form of brand promotion. The packaging design leaves no doubt about to whom and where this particular product is addressed.
The thermoformed tub is printed using RPC Bebo's pioneering Bebo-Print...
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