Food Industry
Industry: Email Alert RSS FeedEmbossed lid ensures Latta style.(PACKAGING)
Food Trade Review, August, 2005
The manufacturing and printing expertise of RPC Bebo Plastik has been instrumental in creating a unique identity for Unilever's top-selling Latta margarine brand with the introduction of an eye-catching printed embossed lid. Unilever wanted to reflect Latta's status as Europe's leading margarine with a rebranding exercise that would distinguish the product from its competitors. The resulting lid redesign, developed by Unilever in conjunction with its design agency and RPC Bebo Plastik, retains the multicoloured Latta logo hut further enhances it through embossing and the inclusion of a 'water drop' effect on the surface. Whereas the previous lid was post-printed, with the new design the sheet is printed first and then embossed during thermoforming. RPC Bebo Plastik...
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