Food Industry
Industry: Email Alert RSS FeedA 2006 FIFA World Cup[TM] licence for baking cakes.(PRODUCTS)
Food Trade Review, February, 2006
Sesto Karl Stabinger 2006 FIFA World Cup[TM] is to produce cake. The officially licensed World Cup cake comes from Sesto in the South Tyrol. After a four-months negotiation the licensing agreement between the international football federation FIFA and the pastry company Stabinger has been signed in Zurich.
The World Cup cake has the form of half a football with the profile of the official mascot 'GOLEO VI'. Each package contains not only the cake but also an official mascot ,'GOLEO VI'. The loveable lion has eleven different appearances, and it is thought that it will turn into a sought-after collector's item.
For Stabinger the production of the officially licensed World Cup cake represents a huge logistical and organisational challenge, both for...
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