Liquid milk joins the Dairy Farmers of Britain brand family.(fresh liquid milk)

Food Trade Review, April, 2006

Farmer-owned co-operative, Dairy Farmers of Britain ('DFB'), extends its new-look branding to include a full range of fresh liquid milk.

Following on from the successful launch of its new 'Dairy Farmers of Britain' dairy brand in September, DFB is extending the range to include fresh liquid milk, UHT milk, organic milk and cream.

The range already on shop shelves will continue to roll out over the coming months, includes both metric and imperial sizes in carton and poly bottle formats and will grow to include UHT milk, organic milk and cream in a variety of formats.

The Dairy Farmers of Britain brand identity has been developed following extensive consumer research and appeals to consumers looking for great tasting, natural dairy products....

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