Food Industry
Industry: Email Alert RSS FeedYou've gotta Love Dean.(New Products)
Food Trade Review, September, 2007
LoveDean granola is celebrating a double win with its second Great Taste Award and entry into London's foodie haven: Whole Foods Market. Aiming to spearhead a granola revolution in the UK, this second Great Taste Award win in just two years, along with a place at prestigious Whole Foods, marks an important turning point in the life of LoveDean granola, a life that began on the ski slopes of a family holiday.
The journey for Lucy O'Donnell, founder of LoveDean, began in the Alps in 2005 where she tasted a delicious oat toasted cereal (granola) that was a hit with her whole family, and best of all it staved off their hunger until lunchtime.
In the beginning, O'Donnell kept her "special granola" on her kitchen table for her family and friends to snack...
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