Bebo adds plastic expertise to baked beans revolution.(Packaging)

Food Trade Review, February, 2008

The launch of the microwaveable Snap Pot, the revolutionary new concept from HJ Heinz for its famous baked beans, has been made possible by the multi-layer thermoforming expertise of RPC Bebo Plastik.

The arrival of the Snap Pot marks a major change in the packaging of Heinz Beanz--which has retailed only in the traditional tin can format since the product's 1901 launch--prompted by two important changes to eating habits that have occurred in recent years.

The first is the need for smaller portion sizes. Research commissioned by Heinz suggests that single households in Britain have risen by 30 per cent in the last 30 years to account for one in five of the population. Similarly, with almost half of all meals now eaten alone, Heinz decided to create a...

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