From crunching numbers to counting human capital: "manage what you measure" holds true as organizations compete for talent amid a shrinking workforce. Those that develop measures for assessing their human capital can better manage and value what they have.(HUMAN RESOURCES)(Company overview)

Financial Executive, May, 2008 by Schiemann, William A.

When sipping that next cappuccino, consider that the recent market cap of Starbuck's Coffee Co. was 7,313 percent greater than its fixed assets. Google has a market cap that is 8,842 percent of its fixed assets. Even hospitality organizations such as Starwood Hotels & Resorts Worldwide Inc.--which possess lots of real estate--and giant manufacturing organizations such as General Electric Co.

have market cap ratios that are sizeable when compared to their investments in property, plants and equipment. (At the time this article was written, Starwood had a market cap-to-assets ratio ...