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Industry: Email Alert RSS FeedReality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition.(Book review)
Financial Executive, April, 2009 by Marshall, Jeffrey
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition. By Guy Kawasaki. Portfolio, 475 pages. $29.95.
Venture capitalist, serial entrepreneur, author of numerous books and most recently a blogger, Guy Kawasaki is indeed irreverent. His book practically reeks of irreverence, with a little salty language here and there for good measure (toned down, to be sure).
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Kawasaki is probably a lot of fun to listen to, because he doesn't mince words and he's clear and passionate about his beliefs, many of which buck conventional wisdom. Case in point: He argues that "success takes crazy, passionate people who believe they can change the world. Success doesn't take 'professional' and...
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