Food Industry
Industry: Email Alert RSS FeedAt The Barbie(R) Mini Mart.
Quick Frozen Foods International, October, 1998
J & J Snack Foods Corp. has teamed-up with Mattel to include Superpretzel(R) and ICEE(R) products in the new Barbie(R) Mini Mart. J & J has signed an agreement with Mattel, Inc. to license the Superpretzel(R) and ICEE(R) brand names for use in this play set.
The Barbie Mini Mart Play Set is a playset toy that allows girls to create a pretend interactive shopping experience with Barbie doll. The Superpretzel(R) display spins pretend Barbie-sized soft pretzels around and pretend ICEE(R) drinks can be dispensed from the ICEE(R) machine into a Barbie-sized cup.
The products provide a perfect complement to the play set. Superpretzel(R) Soft Pretzels and ICEE(R) frozen beverages are the number one selling brands in their categories and the Barbie doll is...
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