Spotlight on Canada: retailers continue to stock up on healthy-eating products: growing health and nutrition concerns influence consumer shopping patterns.(Frozen Foods in North America)

Quick Frozen Foods International, April, 2008 by Love, Myron

"There's a new revolution in the food industry in Canada, said Vikram Bawa, marketing director for Nestle Canada Inc. Stouffer's Lean Cuisine division. "It's called Stealth Health. And Stouffer's is leading the charge."

Due to growing health concerns, consumers not only rely on basic nutritional needs but are also looking for health benefits, Bawa pointed out. Pressure is coming from our aging population and expectant and new mothers who want to improve or maintain their family's health standards.

Calla Farn, director of corporate affairs, government and public relations for McCain Foods (Canada), believes that consumers continue to be focused on health and wellness. "They are also looking for value," she told Quick Frozen Foods International. "And...

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