Financial Services Industry
Industry: Email Alert RSS FeedGuide to customer retention. (American Bankers Association publication Customer Retention Strategies: Five Leading Perspectives) (ABA Newsletter) (Brief Article)
ABA Banking Journal, July, 1993
Customer retention ideas are presented in a new publication from ABA.
Customer Retention Strategies: Five Leading Perspectives was released in May. It is the second in a series of monographs sponsored by ABA's Retail Banking Division.
Five consulting agencies--Bain & Co.; First Manhattan Consulting; Furash & Co.; Oliver, Wyman & Co.; and Shackney & Associates--were handpicked by ABA's customer retention task force to cover basic topics involved in customer retention.
"Customer retention is much more than a bank's good intention to serve its customers better and keep them longer," according to the monograph. "Rather, it is an analytical, practical, and creative strategy that can generate long-term, valuable customer relationships and pump up...
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