Marketing back office.(IBM;s DecisionEdge Relationship Marketing software)(Brief Article)

ABA Banking Journal, February, 1999 by Bielski, Lauren

For banks large enough to support a more extensive data warehouse and systems that can gather, manage, and analyze transactional data, IBM developed DecisionEdge Relationship Marketing, which it describes as a comprehensive "back office system" for use by marketing personnel. It incorporates a data warehouse (built on DB2 relational database software and IBM Visual Warehouse), campaign management application, on-line analytical processing (OLAP) tools, and software for data access, storage, and management. The package is designed to run on a range of hardware platforms such as the System/390, RS/6000, AS/400, and Netfinity computers.

DecisionEdge combines customer records from diverse sources, including customer service records, operational databases, and third...

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