Financial Services Industry
Industry: Email Alert RSS FeedFirst Union tackles CRM with CRMs.(customer relationship management, Customer Relationship Managers)(Statistical Data Included)
ABA Banking Journal, October, 1999 by Valentine, Lisa
First Union Corporation has embraced the customer relationship management (CRM) theme, and employs Customer Relationship Managers at many of its 2,300 branches. The CRM philosophy, and the requirements of this position, are discussed.
A huge force of new customer relationship managers, backed by a relationship database is the bank's latest effort to focus on customer needs
When a big organization embraces a new theme, you sometimes get the impression of employees walking the halls chanting a new business mantra, like something out of "Dilbert." Well, employees of First Union so far aren't walking around chanting CRM, but the concept of customer relationship management is becoming pervasive in the $23 billion asset banking company headquartered in Charlotte....
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