Cuban rum starts quest in Spain.(CUBA)(Brief article)

0 Comments | Caribbean Update, July, 2009

A Cuban rum, Ron Santiago, well-known in its own country, was to start in June a quest to conquer the Spanish market, reports ACN (May 16, 2009). Fulfilling the agreement between the Cuba Ron SA Corp. and Valencia's the Ikxur Co. SL, the first shipment was to be flown to Spain, followed by two containers by ship at the end of that month from eastern Santiago de Cuba Eliseo Pausa Marti, president of the Spanish company, said the first shipment was worth US$464,000, and he expects to send another shipment to China, where they will introduce the rums to tourism entrepreneurs and beverage traders.

Exports to Spain and China will include Santiago: Silver Dry, Reserve and Special Aged (11 years), as well as the extra-aged 20 and 25 years. For the ad campaign, Ixur has...