Food Industry
Industry: Email Alert RSS FeedFrom A to Z with Campbell. (Rollout).(Campbell Soup Co. adds more letters to its Vegetable soup)(Brief Article)
Food Processing, February, 2003 by Toops, Diane
Camden, N.J.-based Campbell Soup Co. has added 40 percent more letters to its classic Vegetable soup, known by millions as 'Alphabet Soup."
The improvement is due to a new technology that results in dramatically better flavors, colors and textures. The vegetable line is first, but plans are to overhaul all Campbell's condensed soups in the next three years.
A new cold blending technology allows Campbell to put more ingredients in each can. In addition to adding 40 percent more letters to Vegetable (Alphabet), 20 percent more beef has been added to Vegetable Beef.
Along with Vegetable (Alphabet) and Vegetable Beef, improved varieties include: Vegetarian Vegetable (Alphabet); Minestrone; Beef with Vegetables and Barley; Old Fashioned...
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