Berry pleasing Cheerios. (Rollout).(General Mills introduces two new varieties of Cheerios cereal)(Brief Article)

Food Processing, February, 2003 by Toops, Diane

Nearly one out of every two households (47 percent) purchased a Cheerios product last year. In fact, if all the Cheerios made in one year were placed end to end, they would reach the moon and back nine times. So it's no wonder that Minneapolis, Minn.-based General Mills has rolled out two varieties of Berry Burst Cheerios: Berry Burst Cheerios Strawberry and Berry Burst Cheerios Triple Berry (strawberries, blueberries and raspberries).

Fresh fruit has been freeze-dried so that when milk is added to the cereal, the fruit rehydrates. Freeze-drying maintains the original appearance, texture and nutrition of the berries. And thanks to the berries, consumers will find a new, naturally sweetened flavor added to their favorite little "o."

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