Food Industry
Industry: Email Alert RSS FeedThe cookie stumbles: Nestle's Toll House bar takes off after the grab-and-go consumer--but falls short of the mark.(Product Spotlight)
Food Processing, January, 2004 by Ashman, Hollis; Beckley, Jacqueline
The chocolate chip cookie has a rich and storied history that begins in 1930, when Ruth Wakefield, proprietress of the Toll House Inn in Massachusetts, ran out of baker's chocolate while preparing Butter Drop Do cookies for her guests. The resourceful Wakefield, who also happened to be a dietitian, grabbed a bar of Nestle's semi sweet chocolate, crumbled it into bits, and tossed the makeshift ingredient into her dough. To her surprise--or perhaps not--the bits were not completely melted when she removed the cookies from her oven. They melted in the mouths of her guests, though, and the rest, as they say, is history.
Yet history has a way of rendering most things obsolete. Not that America has ended its love affair with the Nestle Toll House Cookie. To the...
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