A entire brand for carb-counters.(Rollout)(18 SKU Carb Options line)(Brief Article)

Food Processing, May, 2004 by Toops, Diane

Unilever Bestfoods, Englewood Cliffs, N.J., unveiled its 18 SKU Carb Options line of sauces, marinades, salad dressings, peanut spread, bars and shakes. The products, which are reformulated to taste as good as their Unilever Bestfoods traditional counterparts, contain 6 or less net carbs per serving. Launched in January, they reportedly are flying off the shelves.

Carb Options is about to roll out another 14 products for the 30-50 million or so Americans on low-carb diets. Among the products being added to the line are: Hellman's Ketchup, Lipton Green Tea, Ragu Hearty Italian-Style Sauce with Sausage, Lipton Instant Noodle Soup and Skippy Chunky Peanut Spread.

"We're listening and responding to American consumers who are asking us for products from...

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