Food Industry
Industry: Email Alert RSS FeedFull Throttle ahead for Coca-Cola.(new products)
Food Processing, April, 2005 by Toops, Diane
Moving full throttle to energize the energy drink market is Full Throttle from Coca-Cola Co., Atlanta. Packaged in a stylish 16-oz. can (twice the size of category leader Red Bull), Full Throttle contains ginseng extract, caffeine, taurine, guarana extract and B vitamins, a powerful fuel for someone needing an energy boost.
Available in citrus flavor, Full Throttle (great name) is targeted to 20-30 year old men who hanker after energy enhancement. With double the caffeine blast of regular Coke, Full Throttle could drive the category to new heights.
Suggested retail price of Full Throttle is $1.99 to $2.99.
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