Behavior modification.

Food Processing, June, 2005 by Fusaro, Dave

Ever consider yourself in the behavior modification business? Dean Ornish, an M.D., frequent speaker and founder/president of the Preventive Medicine Research Institute, was talking about how people can eat their way to health at the March Research Chefs Assn. annual meeting.

I think he was challenging the whole food industry to play the role of psychotherapists and counsel a weak-willed American public to do what it already knows is right and what everyone is telling it to do: Eat wisely and exercise a little.

"There really is a sea-change going on," Ornish said, ...