Half the calories, less than half the sales.(New Products)(Brief Article)

Food Processing, June, 2005

PEPSICO WAS REPORTED TO BE PLANNING TO DROP Pepsi Edge, its half-the-carbs/half-the-calories cola, by the end of the year, leaving observers to wonder if Coca Cola will do the same to C2. While Coke is holding to claims it will keep selling the brand, C2 has sold just 25 million cases during the product's six months on the market in 2004, according to Beverage Digest. Pepsi Edge sold just 8.6 million cases during the same time frame,

A Pepsi spokesperson said the mid-calorie drink wasn't meeting expectations. "Consumers are more interested in zero-calorie diet colas, so we're going to focus our energy, on Diet Pepsi and Pepsi One," he was quoted.

The Atlanta Journal-Constitution reported C2's 2004 sales of 25 million cases were far lower than the...

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