Soup's on, and it's superpremium.(ROLLOUT)(Campbell Soup Co. launches superpremium soups)(Brief Article)

Food Processing, June, 2005 by Toops, Diane

Campbell Soup Co., Camden, N.J., brings restaurant-style soup to American homes with the launch of Campbell's Select Gold Label, its first line of ready to-serve superpremium soups. They bring prepared soups to a new level for sophisticated consumers.

Packaged in a 500 ml aseptic carton with eye-catching graphics, Select Gold leverages proprietary technology that Campbell's has been using globally for several years. It's been accepted by the USDA, allowing the creation of soups with a thicker, velvety blended texture and consistency. These soups are vegetarian and don't contain artificial flavors or preservatives. Four of the five varieties have 3-4 g of fiber per serving and all contain only 90-120 calories.

Upscale varieties include: Roasted Red...

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