Crackers for a cheesy fiesta.(Kellogg Co.)(introduction of Cheez-It Fiesta, triangular cheese crackers )(Brief Article)

Food Processing, February, 2006 by Toops, Diane

Kellogg Co., Battle Creek, Mich., introduces Cheez-It Fiesta, triangular cheese crackers made with a touch of stoneground corn that gives the crackers their crispy crunch plus real cheese for a savory snack. Cheez-It Fiesta crackers come in two varieties: Cheddar Nacho and Cheesy Taco.

"Cheez-It Fiesta's unique taste and fun new shape make it perfect for many occasions," says Jenny Taylor-Enochson, senior director of marketing communications. "Consumers can create their own 'fiesta' any time they want--anywhere they are."

Suggested retail price for the 14-oz. box is $3.49.