New cool bites for summer.(ROLLOUT)(Dreyer's Grand Ice Cream Holdings Inc.)(Brief article)

Food Processing, August, 2006 by Toops, Diane

Dreyer's Grand Ice Cream Holdings, Oakland, Calif., has added five new flavors to its Dibs chocolate-coated bites line.

John Harrison, Dreyer's Official Ice Cream Taster, has been working his taste buds overtime to keep up with the new flavor introduction of Caramel, Cookies 'n Cream, Peanut Butter, Strawberry and Toffee Almond. While tasting Dibs ice cream bites doesn't require Harrison's trademark gold spoon, he checks for flavor, sweetness, creaminess, balance of ingredients and overall quality issues by tossing, munching and, yes, even chugging them.

To learn more about why people love their Dibs snacks so much, Dreyer's polled customers throughout the month of April and found that Dibs provoke some unusual behaviors: 27 percent of those polled...