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The Ten Deadly Mistakes of Wanna-dots.
Technical Communication, May, 2001 by Reaves, Rita
R. M. Kanter. 2001. Harvard business review 79, no. 1:91-100.
"Increasingly, it seems, there are just two types of companies left in the world: dotcoms, born on the Internet, and 'wanna-dots,' established organizations that are seeking to in corporate the Internet into their business.
"Some wanna-dots manage the deep mindshift required to cross the digital divide. These are the pacesetters--the first movers and fast followers that exhibit organizational curiosity and the desire to innovate. But most wanna-dots are laggards; they don't rise to the challenge with the same resolve.
"In a global research effort involving more than 800 companies, the author uncovered so many wanna-dots making the same kinds of mistakes that it almost seemed they...
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