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THE BOLD RUSH TO THE INTERNET.(Kathy Krajewski talks about challenges faced by associations)(Interview)

Association Management, August, 2000 by SCHWEITZER, CAROLL

Real-life association e-business models reflect the opportunities that await those who dare to be bold.

START REFERRING TO ASSOCIATIONS AS "roadkill" (as Greg Dalton did in his February 7,2000, article "Trade Groups: The Next Roadkill" in The Industry Standard)--and you'd better stand back. While Dalton-posits that venture-capital-backed Internet exchanges "could make traditional industry associations the next roadkill of the new economy," a number of associations are moving quickly to turn competition to advantage on the Internet playing field. Internet companies are finding that associations display the kind of community, content, and credibility that for-profits salivate over. Here you'll read about four associations that have launched effective new...

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