Retail Industry
Industry: Email Alert RSS FeedAce targets top industry retailers with video and trip incentive.(Ace Hardware)
Do-It-Yourself Retailing, July, 1998
Ace Hardware Corp is sending a testimonial video along with an invitation to attend an expense-paid conference in Colorado Springs, CO, from Jun 23 to 26, 1999. The video features retailers who were converted to the Ace program. The aim of the video and the trip incentive was to recruit the leading industry retailers not yet affiliated with Ace for the Ace cooperative program. The prospects were chosen from non-conflicting markets.
Last month, Ace Hardware Corp. sent out a testimonial video to an undisclosed number of "top industry retailers" not affiliated with the Oak Brook, Ill.-based wholesaling cooperative in an attempt to convert them to the Ace program.
According to Paula Thomas, Ace corporate communications and public relations manager, the video...
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